Emhlabeni ogcwele umsindo wedijithali nokuvelayo okudlulayo, inkampani ikudala kanjani ukuxhumana okuhlala njalo, okubambekayo? Faka iqhawe elingenabugovu:
i-lapel pin. Okungaphezu nje kwesisetshenziswa sokuhlobisa, lezi zifanekiselo ezincane zingamandla wokwakha ubunikazi benkampani kanye nokuqinisa ukumaketha ngendlela ehlukile yomuntu siqu.
Kungani iphinikhodi ye-Lapel izwakala:
1. I-Identity Egqokekayo: Iphinikhodi iguqula abasebenzi kanye nama-advocate emikhiqizo babe amanxusa ahambayo. Uma igqokwe ngokuziqhenya ngejazi, indwangu, noma isikhwama,
ikhuluma ngaso leso sikhathi ukuzihlanganisa nokuziqhenya. Kuyisikhumbuzo esiqhubekayo, esibonakalayo sobukhona benkampani namagugu,
ukushintsha abantu babe izandiso eziphilayo zomkhiqizo.
2. Uphawu Lokuba Ngowakho Nokuziqhenya:Ukuthola iphinikhodi yenkampani kukhuthaza umuzwa onamandla wokufakwa kanye nempumelelo. Kusho ubulungu eqenjini,
ukuqashelwa kwezinyathelo ezibalulekile, noma ukubamba iqhaza ezinhlelweni ezibalulekile. Lolu phawu olubonakalayo luthuthukisa ukuziphatha, luqinise isiko lenkampani, futhi luhlakulele ukwethembeka ngaphakathi.
3. Ithuluzi Lokwenza Ibhrendi Eliguquguqukayo: Izikhonkwane zezilephu zivumelana nezimo ngendlela emangalisayo. Zisebenzisele:
Ukugitsheliswa Kwabasebenzi & Ukuqashelwa:Siyakwamukela abaqashiwe abasha, bungaza imigubho, noma uklomelise ubuhle.
Imicimbi Yebhizinisi Nezinkomfa: Khomba abasebenzi, umaka ukubamba iqhaza kwabahambele umcimbi, noma usho isimo se-VIP ngaso leso sikhathi.
Ubudlelwano Bekhasimende Nozakwethu:Izikhonkwane ezinhle benza izipho zenkampani eziyinkimbinkimbi, ezihlala njalo.
Ukwethulwa Komkhiqizo & Imikhankaso:Dala izikhonkwane ze-edishini enomkhawulo ukuze ukhiqize i-buzz nokuqoqeka.
Ukufinyelela Komphakathi:Mela umkhiqizo wakho ngokuyiqiniso emicimbini yamavolontiya noma ekuhlanganyeleni kwendawo.
4. Umthelela Ongabiza Kakhulu & Uphakeme:Uma kuqhathaniswa nezinto eziningi zokumaketha, izikhonkwane zamalapel angokwezifiso zinikeza inani eliyingqayizivele.
Ashibhile ukukhiqiza ngobuningi, aqinile (ahlala iminyaka), futhi ahlinzeka ngemibono ephindaphindiwe nomaphi lapho ogqokile eya khona.
I-ROI ekubonakaleni komkhiqizo nomuzwa ibalulekile.
5. Ukuguquguquka Komklamo Nokubona Ikhwalithi: Ukukhiqiza kwesimanje kuvumela imiklamo eyinkimbinkimbi, imibala egqamile (uqweqwe oluqinile, koqweqwe lwawo oluthambile),
ukuqedwa okuhlukahlukene (igolide, isiliva, i-antique), nokuma okuyingqayizivele. Iphinikhodi eklanywe kahle idlulisela ikhwalithi, ukunaka imininingwane, nobungcweti
ukukhombisa ngokuqondile isithombe somkhiqizo wakho. Isisindo somzimba nomuzwa wengeza ungqimba lwenani elicatshangelwayo lezimpahla zedijithali azikwazi ukufana.
Ukwenza iphinikhodi yakho ukuze uthole umthelela omkhulu:
Qondanisa Nobunikazi Bomkhiqizo: Qinisekisa ukuthi izakhi zephinikhodi (ilogo, imibala, izimpawu) zinamathela ngokuqinile kuzinkombandlela zomkhiqizo wakho. Ukuvumelana kuyisihluthulelo.
Idizayini Eqhutshwa Inhloso: Ingabe eyokuziqhenya kwangaphakathi? Khetha ilogo eyinhloko. Ngomcimbi? Faka itimu noma unyaka.
Okwamaklayenti? Cabangela incazelo ecashile, nenhle kakhulu.
Ikhwalithi Yezindaba: Ungayekethisi. Iphinikhodi ebukeka ishibhile ilimaza umkhiqizo wakho. Faka imali ezintweni ezinhle nobuciko.
Ukusabalalisa Kwamasu: Yethula izikhonkwane ngendlela enenjongo - emicimbini, emaphaketheni okwamukela, njengemiklomelo. Yenza ukukwamukela kuzizwe kukhethekile.
Ngale Kwelogo: Ukuxhumana Kwemizwa
Amandla eqiniso wephinikhodi yenkampani angaphezu kokubonwa kalula. Ivusa izingxoxo (“Limelelani lelophini?”),
yakha ubungane phakathi kwabagqokile, futhi idale isibopho esingokomzwelo esicashile kodwa esinamandla. Ibheji lokuhlonipha, uphawu olwabiwe, kanye nokungaguquki,
ummeli othule wendaba yomkhiqizo wakho.
Ekuphetheni:
Kukhithi yamathuluzi yamasu obunikazi benkampani nokubeka uphawu lomkhiqizo, iphinikhodi iyimpahla enamandla ahlukile, evamise ukulinganiswa kancane.
Ivala igebe phakathi kwedijithali nengokwenyama, ikhuthaza ukuziqhenya kwangaphakathi, ikhulise ukubonakala kwangaphandle, futhi idale okuhlala njalo,
ukuxhumana okubambekayo nabasebenzi, amaklayenti kanye nemiphakathi. Ungawushayi indiva umthelela walolu phawu oluncane kodwa olunamandla.
Ukutshala imali kumaphini e-lapel aklanywe kahle, anenhloso kuwutshalomali ekuqiniseni ubukhona bomkhiqizo wakho, ilepel eyodwa ngesikhathi.
Phakamisa ubuwena. Phina ukuziqhenya kwakho.
Isikhathi sokuthumela: Jun-30-2025